You Want to Rank Higher in Search Results? Here’s How.
Let me start by saying that Search Engine Optimization strategy is an art, not a science. It takes time. It takes patience. There are no guarantees – but there are some pretty great data-driven theories that produce results.
What does Google prioritize?
Long story short, we don’t know. Google doesn’t release much specific information about how it ranks websites. To make it more complicated, Google updates its algorithm periodically to make the search results more effective for their users. But that doesn’t keep search engine analysts from studying the search engine results pages (SERPs) and sharing their findings.
SEO Brand Builders constantly researches SEO best practices and keeps up with the ever-changing Google Algorithm. As such, our strategy is adjusted to give our clients our most up-to-date, impactful approach.
As of July, 2019 our SEO strategy focuses on the following areas of importance:
- Structure: If Google doesn’t know what your site is about, it can’t link it to any search terms. It is critical that your metadata is set up so that Google can crawl and index your site appropriately.
- Content: People trust Google to give them the most relevant search results possible. Why? Because Google prioritizes the most relevant, up-to-date, accurate websites. Therefore, it is essential that your website has relevant, up-to-date, accurate information. Also, if you want your customers coming back, your website should have information that is interesting enough for your customers to share with their friends.
- Keywords: Don’t waste your energy writing about topics that nobody is interested in. Instead, learn about your market demographic. What phrases do people use when they are searching for products like yours? What information is important to your customer base? Publish information about trending topics using words and phrases that your target customers use.
- User Interface: If you confuse them, you will lose them. Design your website to be easily used by your customers. Guide them towards the information that is going to be the most relevant. Make sure all of your links work. Reduce the page load time. Visit your competitors’ sites and see what they do better than you.
- Aesthetics: Spend time on the aesthetics. Make your site pretty. Hold your customers’ attention. But the other building blocks need to be in place for your customers to actually find your site. You can have the coolest Halloween costume on the block, but if you’re wearing a coat over it then nobody will know.